wildaid: the environment excuse
Climate action has never been more critical. Yet, for 1/2 the country, it continues to be a, shall we say, touchy subject? Rather than shame or scare people about the flaming ball of fire that our precious Mother Earth has become, we took a more delicate approach. Positioning our environment to be the best excuse to do, or, more importantly, not do, almost anything, we gained over $18 million in free media while doing our small part to help save our earth.
