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Keds: Ladies first since 1916
This agency-winning Keds campaign re-launched the brand globally going into it’s 100th year as a woman’s shoe brand. Our work, directed by Autumn De Wilde, redefined the global brand platform across video, print, social, and digital mediums. The campaign generated 2.3 billion impressions, Over 500,000 social shares, increased Instagram following by 50% and within a quarter after launch increased e-commerce sales by 30%.
Here's what adweek has to say about it:
Press: Adweek