goldie blox

Goldie Blox, a pioneer toy brand known for empowering girls to explore STEM through play, had no problem creating toys that make STEM fun and engaging for girls. Their problem? Getting those girls' parents to pay attention and buy up Goldieblox during the cluttered, chaotic holiday shopping season. Making our own brand of holiday magic, we created a full scale digital campaign that boosted media effectiveness across email and Facebook to drive sales during the 3 weeks leading up to the holidays. By Christmas Eve, we increased unpaid media effectiveness by +700% and conversion rates by .3% YOY.