Centrum Microworkouts

The ask: resuscitate a dying vitamin brand amongst the clutter of the New Year’s Health Resolution market and pick up a younger demographic along the way. Our answer: Create a fun, engaging mini-workout regime via the brands previously neglected social channels to put Centrum on the minds of millennials who before considered it only as something in their grandparents medicine cabinets. The result: 6 million impressions in the first week (and we barely broke a sweat!)